Fantastic Senior SEO Specialist Position – Manchester – £30 – £40k
June 24, 2009 | Web Marketing Advisor
Job Description – Senior Search Executive
(£30,000 – £40,000 depending on experience)
Location: Bury, Greater Manchester.
Company & Position Overview
Web Marketing Advisor is a rapidly expanding Internet Marketing company with a mixture of high profile and SME clients. We specialise in Search Engine Optimisation and Search Engine Marketing (PPC).
Due to growth, the company wants to strengthen its SEO team. With this in mind, we’re looking to recruit another senior SEO executive to join our SEO team with a proven track record.
Job Description
This role involves managing a portfolio of clients and improving their search engine optimisation by using techniques including but not exclusive to: Keyword Research, Copy Optimisation, Article Marketing, site structure, URL re-writes, social media, blogging and link building and baiting. An understanding of Paid search marketing would be advantageous.
The goal of the successful candidate is to improve and achieve top 10 rankings for the clients assigned to their portfolio, and deliver reporting on a monthly basis.
A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing arena. The ability to organise, prioritise and meet deadlines is essential as is the ability to communicate with clients, in a polite and professional manner.
Candidates should have experience of working in a search agency and have a proven track record in competitive markets.
Key Responsibilities
Reviewing client’s current website
Developing an optimisation plan
Making technical (CSS, PHP, HTML, ASP) changes necessary to the site and implementing the plan
Operate link building campaigns
Reporting on success and activity to clients
Liaising with management team
Developing long term relationships with your key clients
Attributes
You will have experience and a track record in search engine optimisation. Knowledge of HTML, CSS, PHP, MYSQL , Content management systems (ASP/.NET a bonus) and site optimisation is expected.
You will be also expected to undertake coding changes on client’s sites if needed. Candidates will also be expected to conduct ethical link building strategies for the website in their portfolio.
Our ideal candidate will have a track record of improving the ranking and traffic of websites using white hat techniques, be able to manage a portfolio of dedicated projects and work as part of a team on larger projects.
contact jobs@webmarketingadvisor.com
Watch this when you feel like you have Swine Flu
May 5, 2009 | Web Marketing Advisor
Stavros Flatley – Britains Got Talent – Watch more Funny Videos
It made me feel better anyway!
SMX London Presentation Teaser
May 5, 2009 | Web Marketing Advisor
As part of my speaking at SMX London, I have been asked to post a little teaser about my presentation. I will be speaking on Day 1 in the SMX Advanced Paid Search Day track in the Writing killer search ads & Landing pages session. I am going to be talking about 3 points.
1. Where to get ideas from the best copywriters in the world and using insights into competitive markets that are available on and offline for inspiration. If you ever get stuck with writing good ads, this point will ensure you never get stuck again.
2. A tried and tested process for reviewing other competitors adverts in the niche, analysing their ad and writing a better one with a higher click through rate and higher conversion rate.
3. Some templates for successful ads and offers which can be a great control ad when you start a new campaign.
I look forward to seeing you in my session!
Coming Soon – New Web Marketing Advisor Website and Blog!
April 30, 2009 | Web Marketing Advisor
We are excited to announce that in the middle of May Web Marketing Advisor is going to be launching their new, refreshed website and blog.
The new website design is looking good, and to further integrate our SEO-blog into the site we are working on a custom Wordpress theme to match the new design.
We will be posting updates on the site and blog design here on the SEO blog, so follow our progress towards the launch date here.
SEO-Blog Upgraded – Wordpress Upgrade Process
April 30, 2009 | Web Marketing Advisor
Our SEO blog has been upgraded to the latest version (2.7) and I am pleased to report all went well. There is always an air of trepidation when upgrading anything digital, as you know at some point you are going to have to hit that delete button or overwrite files that are essentially working.
The key to any upgrade is of course backing up your existing files, keeping them safe so that they can be swiftly put back in place if something goes wrong. With Wordpress, there are two back-ups required, your database which contains all of your posts and comment data, also there is your Wordpress directory on your server containing the configuration files, themes and plugins.
When you have adequate back-ups the process is fairly straight forward.
1. Download the latest Wordpress installation and extract it to your desktop.
2. Change the details in the wp-config-sample.php file to match your old wp-config.php file, this normally includes database name, username and password and rename it to wp-config.php.
3. Deactivate all of your existing plugins in your current Wordpress installation.
4. Over write all of the existing files in your blog’s root folder with the new Wordpress files, except for the wp-content folder. For the wp-content folder, copy the files from within this folder into the existing wp-content folder and the appropriate sub-folders (otherwise you will lose all of your themes and plugins).
5. Open your browser and access your admin page, e.g. yoursite.com/blog/wp-admin, you may be prompted to upgrade your database, if you are, click ‘upgrade’ and this will happen automatically.
6. Now you will be prompted to log in, enter your usual details and you will be able to access your shiny new Wordpress dashboard. All that’s left is to re-activate your plugins and upgrade any that are flagged.
Overall the upgrade was fairly painless and straight forward. However, if you do run into any problems, try the Wordpress upgrade guide where there are FAQ’s and advice for common problems people have run into when upgrading. Remember, back up your files before you begin!
