The Long Tail is back!
November 20, 2008 | Long Tail
For those of you who have followed the Long Tail theory of Chris Anderson, and possible even read the book, you may find his new article on Wired Magazine’s website interesting. It’s an interesting quick read! http://www.longtail.com/the_long_tail/2008/11/does-the-long-t.html
Thanks to Steve Johnston from Search Johnston a Google Consultant for the tweet and heads up about it.
Google’s New Keyword Tool
November 19, 2008 | Pay Per Click
Google has just launched a new keyword tool which is really use for Adwords advertisers. This tool allows you to enter you webpage address and a related search term, and then suggest keywords which are relevant to the page, both from on page analysis and suggestions.
It is another great Google tool which search marketers can add to their tool kit.
