Online Video
June 27, 2008 | Uncategorized
My Daughter making her first appearance on the blog! More on video SEO Coming!
Always test
June 25, 2008 | internet marketing
I was speaking at a meeting last week for a group of people who were at the top of their game and industry. Their business was aimed at the consumer, probably locally based and the market is hot.
The first revelation of the meeting was showing them Google analytics! Most of the people in the room had not seen it before and put it this way, there were Ferraris in the car park so these people were not stupid!
Online, things need testing, and that’s half the benefit of the internet. Sites can be tracked and changed and tweaked and measured all the time. One of the most important factors is creating some key performance indicators to set as a base line, and then try to beat them.
I would suggest an initial set of KPI’s are; Number of visitors to the site per month, and number of enquiries from the site.
Armed with this info, which can all be tracked through Google analytics, the tweaking and testing can start.
What’s the point of blogging?
June 24, 2008 | SEO, internet marketing
At Web Marketing Advisor, we try to blog every day. On the whole we do so well, but on some of those days, you can’t help but think why do I bother? I’m tired and I have a to-do list which would make any Everest expedition party go green in the face.
I think it’s some sort of karma revenge for the work we ask our clients to do!
So here are some of the reasons why we write our blog
1. Google loves fresh content, and blogging every day gives that.
2. There are only so many keywords you can stuff into main website without it looking to contrived. Your blog is a great place to focus on more keywords, infact, each article can be optimised for its own set.
3. You can really hit the long tail of keywords, the ones which are 3-4 words long, driving small but targeted traffic.
4. It gives you a voice.
5. It helps you to create a community around your business.
Each one of the above posts could be expanded and developed into its own book, never mind blog post, but we must start at the beginning, and the first step is your first post!
Good Luck
Massive Companies in getting Internet Marketing very wrong shocker
June 18, 2008 | internet marketing
I was reading through some posts earlier that we’ve done in the last month or so and I was reading Guy’s post about Link Building Insanity and how some companies spend time trying to build links but do it in such an awful way that, lets be honest, they probably shouldn’t have bothered in the first place!
A search in Google for “click here” makes interesting reading, you have a list of some of the the biggest companies on the planet, some web only sites such as Multimap who you’d think would know better and more suprisingly some of the biggest web related companies you could imagine including Google themselves. It should be noted that partly results are due to people who decide they want to link to a certain site and think the best form of link is click here. However, if you take one other company who make the “dumb” list, Microsoft. I can’t remember how much money they spent launching Vista but I remember it will probably buy you a small island somewhere nice where you can retire to for the rest of your life. Common Sense tells me that in relation to employing someone somewhere to contact people who do this and ask them to change their anchor text that it’s peanuts compared to how much these companies spend on Advertising and Marketing. Here’s the list of some of the top ten, starting at the top are:
Adobe
Multimap
Apple
Microsft
Sun’s Java site
Then if we break into the remaing top 30 we have:
RealPlayer
PayPal
Winzip
US Governement
Wikipedia
Google Earth
CNN
Disney
Netscape
UPS
Guest Article From Will Kintish
June 13, 2008 | Uncategorized
Will is a business development master, especially when it comes to networking and working a room. I have been on his training sessions quite a few times now, and see amazing value from each one. Here is an article he as written on business cards.
Business Cards are Priceless!
Do you think of these cards as…well… just business cards? If you do I’d like
you to think again.
“What is the most important thing about business cards?” I ask my audiences
Giving them out; making sure they are well designed and printed; make sure
you have lots with you are 3 regular answers I hear. I accept that all these
points are important, but not the MOST important.
The most important aspect is to ASK FOR THE OTHER PERSONS CARD
Why?
· To show interest in the other person
· To remind you of the persons name, just in case you have forgotten it
· To know how to get in touch with your new contact
Cards are an integral tool when networking, now generally acknowledged as
the most effective way to create business opportunities. Once you have the
other person’s card
· Read it carefully asking a question or making a comment about it
· Ask (where appropriate) if you can contact the person on a specific day the
following week
· Write down their answer so they know you are serious
· When you are out of sight write on the card…
Where and when you met them
Anything important they told you
Some detail they mentioned which you can remind them of when you
call the following week showing you were listening.
· Keep and file all cards carefully; you never know when you might need that
person
Offer your card if they don’t ask for it but do it softly, thrusting it at them early
on in meeting someone could appear to be too pushy in many cases.
BUSINESS CARDS?
If I’d followed my advice from the start of my career…ah well, who knows what
may have occurred?
If you want to find out more, visit the site of this networking guru
