SEO Company WMA gets a social slap!
May 13, 2008 | SEO
While sharing yesterdays post with an online community, I broke a few social media etiquettes! We practice what we preach when it comes to content, and that is the art of leverage. When I write a blog post, I want to share the information with as many people as possible to build our brand, but I also want to share the content in places where I will get incoming links for our site.
A key web 2.0 property and one of my favourite sites is Ecademy.com. Google loves this site, indexing it at least once per hour, and from the research we have done, treats links from ecademy to a website as well trusted.
The issue with working with a community is that people are involved, and people have opinions!
I did a quick post promoting the article, but it came across a bit self promotional (I know, how terrible is that!)
So, some community posting tips!
1. When you want to post a link to something you have done, include an excerpt which still gives a little bit of value, and not just a click here link.
2. Watch for duplicate content – the blog post was only a little one, so I didn’t want to use the same content when promoting the article.
3. When you include another website in the post, make it a link not just www.
Stick to these rules and you should get a social slap!
Critical SEO Success Factor
May 12, 2008 | SEO
As you might be able to tell from the recent blog postings about link building, it is extremely important. In fact, many think it is the trump card for many an effective SEO Company. While it is possible to buy links, this posting is dedicated to generating your own bona fide incoming links.
1. Write something useful on your site. Many people like lists. Top 10 SEO Companies, Top 100 ways of writing website content etc.
2. Submit an online press release – you can do this from websites such as PRWeb.
3. Social bookmark a page on your site through Digg, Stumbleupon or del.icio.us, or better still, get someone else to book mark you!
4. Write something for someone else’s site and include an about the author paragraph at the end of the article.
5. Add your site to a paid directory, such as the Yahoo directory.
6. Get a link from your trade association website.
7. Join a forum for your industry and write a signature which links to your website.
8. Join an online network such as Ecademy, writing blogs and profiles which has links to your site.
9. Create your own blog.
10. What would you like no. 10 to be? Leave a comment!
The future is link building – I’ve seen it.
White hat or Black hat
May 9, 2008 | SEO
No, the team at web marketing advisor has not gone mad, we are talking about two kinds of rules that exist in the search engine optimisation world. Let’s take a look!
Black hat. This is where things start getting down and dirty. Our definition of black hat is doing things that the search engines don’t want you to do, in fact sometimes going against their terms of service. So since when have we turned into little angels! Since Google started removing site from their index who play dirty.
Here are some of the basic no-no’s which our clients always seem to suggest to us! Writing keywords over and over again. Writing your keywords in the same colour as your website background, so people can’t see them, but the search engines can. Fake pages which users never see. Screen scraping. Massive automated sites. The fact is if you play dirty, you better be prepared for the consequences!
The basics of white hat. Write your site as naturally as possible. Make sure the wording makes sense to the search engines and people. Include good meta descriptions. Work the blog scene, join in the discussions and add value to get incoming links.
So black hat baaaad, and white hat good! The choice is yours!
WMA Media Frenzy
May 8, 2008 | Web Marketing Advisor
WMA CEO Guy Levine spoke at magazines 2008 this week - read his session report here
The main theme of the session to some of the most influential independent magazine publishers was around the leverage of their content, taking it into multi mediums building a larger presence, or what we call, Internet domination!
Web Marketing Advisor CEO In The Press
May 8, 2008 | SEO, Web Marketing Advisor
Another article from Guy Levine, CEO at Web Marketing Advisor has been publish on the Real Business Website. Check out the advice from this SEO Company
