Fantastic Senior SEO Specialist Position – Manchester – £30 – £40k


June 24, 2009 | Web Marketing Advisor


Job Description – Senior Search Executive
(£30,000 – £40,000 depending on experience)

Location: Bury, Greater Manchester.

Company & Position Overview
Web Marketing Advisor is a rapidly expanding Internet Marketing company with a mixture of high profile and SME clients. We specialise in Search Engine Optimisation and Search Engine Marketing (PPC).

Due to growth, the company wants to strengthen its SEO team. With this in mind, we’re looking to recruit another senior SEO executive to join our SEO team with a proven track record.

Job Description

This role involves managing a portfolio of clients and improving their search engine optimisation by using techniques including but not exclusive to: Keyword Research, Copy Optimisation, Article Marketing, site structure, URL re-writes, social media, blogging and link building and baiting. An understanding of Paid search marketing would be advantageous.

The goal of the successful candidate is to improve and achieve top 10 rankings for the clients assigned to their portfolio, and deliver reporting on a monthly basis.

A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing arena. The ability to organise, prioritise and meet deadlines is essential as is the ability to communicate with clients, in a polite and professional manner.

Candidates should have experience of working in a search agency and have a proven track record in competitive markets.

Key Responsibilities

Reviewing client’s current website
Developing an optimisation plan
Making technical (CSS, PHP, HTML, ASP) changes necessary to the site and implementing the plan
Operate link building campaigns
Reporting on success and activity to clients
Liaising with management team
Developing long term relationships with your key clients

Attributes

You will have experience and a track record in search engine optimisation. Knowledge of HTML, CSS, PHP,  MYSQL , Content management systems (ASP/.NET a bonus) and site optimisation is expected.

You will be also expected to undertake coding changes on client’s sites if needed. Candidates will also be expected to conduct ethical link building strategies for the website in their portfolio.

Our ideal candidate will have a track record of improving the ranking and traffic of websites using white hat techniques, be able to manage a portfolio of dedicated projects and work as part of a team on larger projects.

contact jobs@webmarketingadvisor.com



Guy On Survival Of The Fastest – Video


June 16, 2009 | internet marketing


This is some video from an interview I did at the The Entrepreneurs Summit in conjunction with Real Business, Google, London Business School and The Telegraph. What a collaboration!



Reccomended books on Management


June 2, 2009 | Uncategorized


I asked a big question to the online world and got a big response. What books on management would you recommend?

Below is the list – thanks Facebook, Twitter and Linked in!

The Leadership Challenge,

Kouzes and Posner

http://www.amazon.co.uk/Leadership-Challenge-JB-Kouzes-Posner/dp/0787984922/ref=sr_1_1?ie=UTF8&s=books&qid=1243952477&sr=8-1

 

 

First Break All the Rules

Buckingham and Coffman

http://www.amazon.co.uk/First-Break-Rules-Marcus-Buckingham/dp/1416502661/ref=sr_1_1?ie=UTF8&s=books&qid=1243952752&sr=1-1

 

The Goal

Eli Goldratt

http://www.amazon.co.uk/Goal-Process-Ongoing-Improvement/dp/0566086654/ref=sr_1_1?ie=UTF8&s=books&qid=1243952782&sr=1-1

 

Good to Great

Jim Collins

http://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ref=sr_1_1?ie=UTF8&s=books&qid=1243952860&sr=1-1

 

Winning

Jack Welch

http://www.amazon.co.uk/Winning-Ultimate-Business-How-Book/dp/0007197675/ref=sr_1_1?ie=UTF8&s=books&qid=1243952985&sr=1-1

 

5 Dysfunctions of a Team

Lencioni

http://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756/ref=sr_1_1?ie=UTF8&s=books&qid=1243953096&sr=1-1

 

Play To Win

Larry Wilson

http://www.amazon.co.uk/Play-Win-Choosing-Growth-Over/dp/188516761X/ref=sr_1_1?ie=UTF8&s=books&qid=1243953126&sr=1-1

 

Cracking The Personality Code

Dana and Ellen Borowka

http://www.amazon.co.uk/Cracking-Personality-Code-Dana-Borowka/dp/1439212333/ref=sr_1_1?ie=UTF8&s=books&qid=1243953160&sr=1-1

 

The Great Game of Business

Jack Stack

http://www.amazon.co.uk/Great-Game-Business-J-Stack/dp/038547525X/ref=sr_1_1?ie=UTF8&s=books&qid=1243953183&sr=1-1

 

Leadership: Thinking Being, Doing

Lee Thayer

http://www.amazon.co.uk/Leadership-Thinking-Being-Lee-Thayer/dp/1413430007/ref=sr_1_1?ie=UTF8&s=books&qid=1243953219&sr=1-1

 

Building the Awesome Organization

Katherine Catlin and Jana Matthews

http://www.amazon.co.uk/Building-Awesome-Organization-Essential-Components/dp/0613916395/ref=sr_1_1?ie=UTF8&s=books&qid=1243953300&sr=1-1

 

The Effective Executive

Peter Drucker’s

http://www.amazon.co.uk/Effective-Executive-Classic-Drucker-Collection/dp/0750685077/ref=sr_1_1?ie=UTF8&s=books&qid=1243953352&sr=1-1

 

Hug your People

Jack Mitchell

http://www.amazon.co.uk/Hug-Your-People-Recognize-Remarkable/dp/0553820087/ref=sr_1_1?ie=UTF8&s=books&qid=1243953444&sr=1-1

 

High Altitude Leadership,

Chris Werner and Don Schmincke

http://www.amazon.co.uk/High-Altitude-Leadership-Forbidding-Success/dp/0470345039/ref=sr_1_1?ie=UTF8&s=books&qid=1243953499&sr=1-1

 

Fierce Conversations

Susan Scott

http://www.amazon.co.uk/Fierce-Conversations-Achieving-Success-Conversation/dp/0749923970/ref=sr_1_1?ie=UTF8&s=books&qid=1243953523&sr=1-1

 

ruthless management

dan kennedy

http://www.amazon.co.uk/B-S-Ruthless-Management-People-Profits/dp/1599181657/ref=sr_1_1?ie=UTF8&s=books&qid=1243953582&sr=1-1

 

Up the organisation

Robert Townsend

http://www.amazon.co.uk/ORGANISATION-corporation-stifling-strangling-profits/dp/0718107926/ref=sr_1_1?ie=UTF8&s=books&qid=1243953640&sr=1-1

 

Maverick

Ricardo Semler

http://www.amazon.co.uk/Maverick-Success-Behind-Unusual-Workplace/dp/0712678867/ref=sr_1_1?ie=UTF8&s=books&qid=1243953673&sr=1-1

 

“It’s a Zoo Around Here”: The New Rules for Better Communication

Nigel Risner

http://www.amazon.co.uk/Its-Zoo-Around-Here-Communication/dp/095436001X/ref=sr_1_1?ie=UTF8&s=books&qid=1243953695&sr=1-1

 

Five Star Service One Star Budget

Michael Heppell

http://www.amazon.co.uk/Five-Star-Service-One-Budget/dp/0273707922/ref=sr_1_1?ie=UTF8&s=books&qid=1243953716&sr=1-1

 

StrengthsFinder

Marcus Buckingham

http://www.amazon.co.uk/Strengthsfinder-2-0-Upgraded-Discover-Strengths/dp/159562015X/ref=sr_1_1?ie=UTF8&s=books&qid=1243953738&sr=1-1

 

Getting Things Done

David Allen

http://www.amazon.co.uk/Getting-Things-Done-Stress-free-Productivity/dp/0749922648/ref=sr_1_1?ie=UTF8&s=books&qid=1243953777&sr=1-1



My SMX London Presentation


May 21, 2009 | smx


Below is a copy of my Presentation for SMX london. Enjoy!

View more presentations from guylevine.


SMX London Recap


May 21, 2009 | smx



SMX London Recap

SMX was a great event this year. There were lots of great speakers and the Q&A’s after the presentations often gave some real insights. As a speaker this year, I felt the difficulty in trying to put my best stuff into 12 mins, but the Q&A gives a chance to share more.

Below is a selection of key points I pulled out

Initial Keynote – Brian Fetherstonhaugh – OgilvyOne

This was probably one of the least tactical sessions, but had some real insights into how big business sees search and how search practitioners can use the tools and knowledge they have to integrate into the bigger picture. A key message was matching luggage syndrome, where companies try and use the same messages across all the mediums available. However, to make it even more powerful, print should be kept for print, direct mail for direct mail, and I suppose the web for the web. Each has its positives and negatives so use them. Another interesting point was that clients are looking for more innovation and a proven ROI. However, the definition of innovative is that it has potential to fail!

Econsultancy

Econsultancy delivered some interesting information from a recent survey they have produced with Guava. Rather than include the info here, you can download the report from: http://www.guava.co.uk/resources/research-reports/

Some scary sound bites are that up to 25% of companies still don’t know their numbers when it relates to online, and that paid search is maturing and the click inflations we all fight against proves this.

Reputation Management

There were some really good points on reputation management. Mikkel DeMib Svendson shared a 4 step process on managing reputation. 1 – Identify and analyze. 2 – Develop a strategy. 3 – Execute professionally. 4 – Monitor, analyze and adjust. He also said that the lawyers should be the last place to go as they can add fuel to the fire. As well as some pretty hardcore suggestions, the most practical seemed to be about promoting other articles/sites/blogs to counteract negative issues and push them down the list. There were some interesting strategies for promoting and building links to sites other than your own! (Use your imagination)

Link Building

Lyndon Antcliff, Patrick Altoft and Pete Wailes had some interesting things to say. Among the best bits were Lyndon saying that people link to other peoples work and that into not just about a link. To build good links, you need good stuff to link! Also think about mixing topical issues with current trends. Patrick kind of stole the show with some great ideas about building networks of people to contact to inform about new content and start engaging with along with a whole load of other stuff. Pete’s core message was simple – build relationships with people, don’t piss them off and be nice, so that when you do need a link they will be more likely to help!

Social Media

Ciaran Norris from Altogether Digital and Lucy Langdon from Distilled shared some interesting points about social media. Lucy gave some great ideas about QDF and Temporal Spikes in traffic where by sites could potentially have content ready to promote at times when traffic will spike. Think ecommerce and Christmas. Ciaran gave a good insight and shared a really funny video which is just too true!

 

To summarise, if you were not there, you missed out!